Boucher Wines is the kind of project that could only have been born from a mix of playfulness and passion. The brand is the creation of husband-and-wife team Ray Boucher and Mindy Worth, who set out to make wines that are as approachable and fun as they are thoughtfully crafted. Ray, who doubles as both co-owner and winemaker, brings a hands-on philosophy to the cellar, while Mindy brings her own sense of creativity and energy to shaping the label’s personality. Together, they’ve managed to strike a balance between wines that take their craft seriously but never take themselves too seriously.

Based in Napa Valley, Boucher Wines has earned attention for its lively, personality-driven bottlings with names like Lipstick on a Pig, Cray Cray, and Chill, Red. These are wines designed to be shared, enjoyed, and remembered—not just for what’s in the glass, but for the sense of fun they inspire. Underneath the playful labels, though, is a clear winemaking philosophy: make wines that are delicious, honest to their vineyard sources, and inviting to both casual drinkers and wine enthusiasts alike.