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  • 2022 Amplify “Sympathy for the Strawberry” Pinot Noir, SLO Coast CA
  • 2022 Amplify “Sympathy for the Strawberry” Pinot Noir, SLO Coast CA

2022 Amplify “Sympathy for the Strawberry” Pinot Noir, SLO Coast CA

$37.00
Excl. tax

Farm-picked strawberries—just off the vine. Layers of red cedar and tomato leaf, lending a savory, herbaceous edge to the fruit's natural sweetness. Lifted, with soft tannins and a gentle texture that speaks to its partial carbonic maceration. Chill baby!

In stock (4)

On the skins for a day or so after being crushed, then basket pressed to neutral barrels where it stayed for about 7 months. It has been aging in bottle for an additional year and a half, and is in a beautiful place. Only 79 cases were produced. That's it for the descriptors, drop a bottle in the ice bucket and try it for yourself. 

But that's not the compelling part of the story. Where’d the name come from? It’s got a strawberry on a swing on the label and it appears to be fretting about something.

I suppose we could call the winery and ask them what the heck they intended, but honestly, it’s more fun to goad AI into coming up with something. In the first round, the machine said it was obviously based on Deana Carter’s “Strawberry Wine.” WRONG. The second time around, the brainiac says “Sympathy for the Strawberry” was inspired by former pro baseball right fielder Darryl Strawberry, who could swing with the best of ‘em but was suspended three times for substance abuse issues. WRONG AGAIN.

Third time around, AI came up with something that made sense. “The wine is named after a Sonic Youth song from 2002 called “Sympathy for the Strawberry” that was a counter-argument to the Rolling Stones’ “Sympathy for the Devil.” Nice video, nice song, slides right in with the Amplify Wines vibe, right? When properly chilled, the wine is refreshing and kind of exciting (as wine goes) and well worth popping the cork.